The Nontoxic CEO
I wrote this book with Mark Wysong, the then-CEO of Dolphin Software. Mark is a visionary who had thought of a new business model to help major corporations to reduce their toxic footprint (the number of hazardous chemicals they use in their daily, global business activities). It was an important concept. I spent six months clarifying the ideas around the business model, doing research, etc. We wrote the book in about three months. The Nontoxic CEO went into a second printing, inspired an annual magazine that I wrote and edited on the subject (for three years), and a documentary film, “Nontoxic Business” which I executive produced and wrote. Mark later sold his company to a billion-dollar information corporation. He’s still out there in the mix, and still a good friend.